Versatility
Drove a 20% increase in user engagement at Poppy and enhanced experiences for over 6 million DiDi users.
Product Management / Operations / Brand Strategy
Jingshan
"William" Shi
A Columbia MSc graduate and UCL alum building across telecom, product, brand, operations, analytics, and international business.
Finding a product manager? Scroll for a focused portfolio.
Introduction
Stay hungry, stay foolish.
Steve Jobs
I'm Jingshan "William" Shi, a Columbia MSc graduate and UCL alum working across product, operations, brand, analytics, and telecom business development. My work sits between user needs, commercial execution, and cross-border growth.
Since August 2025, I have been a Graduate Trainee at China Mobile International, where I have been exposed to GSD data card products, overseas MVNO business, and projects supporting Chinese enterprises expanding globally. Earlier roles at Authentic Brands Group, Poppy, and DiDi built my foundation in APAC brand management, product operations, user experience, and data-informed decision making.
Telecom and Global Business
Developing exposure to GSD data cards, overseas MVNO operations, and Chinese enterprise globalization projects.
Brand Management
Developed brand protection strategies and optimized royalty reporting at Authentic Brands Group.
Innovation and Leadership
Led an AI-powered recommendation app in undergraduate study and co-founded Intellioice International Education.
Projects
Selected work across product, design, and analytics.
Product Management
App Prototype
Decision Making App Prototype
An inventive app that streamlines decision-making for customized dining and cinematic recommendations.
View prototype View report
AR Product Concept
Lyft AR Pickup Prototype
AR visual cues help passengers and drivers accurately identify each other's location.
View advertising video
Journey Mapping
Lyft Customer Journey Map
A full user-experience map used to identify improvements across the Lyft journey.
View customer journey map
Marketplace Prototype
Job-Search App Prototype
A job-search platform for UK students to find opportunities at tech and business startups.
View prototypeDesign
Spatial Product
Domie: Repurposing NYC Rooftops
Foldable rooftop igloos that adapt to weather on demand and extend rooftop use to all four seasons.
View design video View concept development file
Product Design
An Ideal Bag
Customer analysis translated into functional and emotional design requirements for an ideal bag.
View design slides View re-design slides
CAD Prototype
Domie CAD Prototype
A prototype showing how Domie can operate under extreme weather conditions.
View prototype videoData Analytics
Urban Data
NYC Apartment Search
A data-driven analysis of NYC apartment data, 311 complaints, and urban forestry data to support better apartment rental decisions.
View project code on GitHubProfessional Experiences
Product sense shaped through telecom, brand, marketplace, mobility, and education work.
UCL SOM Official Social Media Project
Content, community, and editorial judgment.
A separate creative thread in the portfolio, connected to audience-building, content planning, and the discipline of making information feel considered.
YouTubeFujifilm Photographer
Urban light and coastal silence.
Fujifilm frames of city streets, coastlines, and quiet travel details.
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